4P-CAN
Personalized CANcer Primary Prevention research through Citizen Participation and digitally
enabled social innovation“ HORIZON-MISS-2022-CANCER-01 (Research and Innovation actions
supporting the implementation of the Mission on Cancer), Horizon Europe. Funded by the
European Union, 2023-2026.
The 4P-CAN project vision is to understand, on the one hand, the barriers of ECAC adoption by the
citizens in some of the Eastern EU countries, and on the other hand to investigate how the ECAC
could be adapted to the reality of the Eastern non-EU countries, and to propose new ways of
influencing healthy behaviours based on a personalized communication model and deep
understanding of the reality surrounding the citizens. The overall 4P-CAN project constitutes a new
citizen engagement model for CPP measures adoption, complementary to the Code and taylored to
the studied countries.
